Modeled After a Trough: Burger King Reveals Hands-Free Way to Eat
May 31, 2013
In Puerto Rico, Burger King customers have been given the opportunity to be the first to wear the Burger King hand-free Whopper holders. The plastic holder fits around the neck and places the Whopper close to the mouth, allowing the wearer to eat while continuing about their day.
In a promotional video produced by Burger King, a myriad of people from all walks of life are wearing the “trough” around the neck and eating while riding a bike, playing guitar, typing on a keyboard, massaging a topless woman on a beach and a young girl painting her nails.
Conflicting reports state that although the Whopper holders were scheduled to be distributed in Puerto Rico it is not clearly stated that this is a new product offered by the fast food chain.
Fifty of the troughs were handed out in Puerto Rico to members of the loyalty program.