Cisco Plans to Integrate Everything to the Internet

Cisco Plans to Integrate Everything to the Internet

Cisco has released a study entitled, “Internet of Everything: A $4.6 Trillion Public-Sector Opportunity”, explaining that the future is in the Internet of Everything (IoE); which is big business for tech corporations.

In fact, it is projected that $4.6 trillion in profits to Silicon Valley and other tech companies could be accrued over the next 10 years.

The IoE is expected to alter our landscape by assisting “governments create value by saving money, improving employee productivity, generating new revenue (without raising taxes) and enhancing citizen benefits.”

Cisco’s Smart+Connected Communities (SCCs) project is tasked with providing solutions to utilize “intelligent networking capabilities to bring together people, services, community assets, and information to help community leaders . . . by connecting the unconnected [to] create a more sustainable environment.”

SCC is being implemented in Barcelona, Spain to digitally link “water management, smart parking, waste management and connected buses.”

Wim Elfrink, industry solutions and chief globalization officer for Cisco said : “With more of the world’s population moving into urban centers daily, cities must become more flexible and responsive to citizen needs, while making the most of public resources. The Internet of Everything is transforming how cities deliver services and how citizens interact with government.”

Dave Evans, chief futurist at Cisco, explains that since the inception of Arpanet, the internet of things has changed the possibilities by connecting billions of devices to one central hub – the internet.

Cisco is partnering with NBC Universal to bring Videoscape to provide “transcoding and content management for the purpose of allowing NBC to deliver live streaming and on-demand content onsite in Sochi.”

Cisco has been assisting retailers in moving to the technological age by beta-testing new programs implemented in various outlets – unbeknownst to the general public.

Nordstrom has employed a surveillance program that uses customer’s smartphones to track their movements through the store using Wi-Fi signals.

Whether or not the customer has their smartphone on or not, the technology can ping-back from the cell phone to create detailed information regarding where the customer is, how long they are in a section of the store before purchasing an item, and how long a customer remains in the store before leaving.

This experiment is part of a move by major retailers to gather information on in-store shoppers and their behavior, moods. By using surveillance equipment, like CCTV cameras, and tapping into Wi-Fi signals from smartphones.

RetailNext (RN) is a corporation that takes shopper information from smartphones and analyzes it for patterns in customers.

Tim Callan, chief marketing officer for RN, explained: “If a shopper’s phone is set to look for Wi-Fi networks, a store that offers Wi-Fi can pinpoint where the shopper is in the store, within a 10-foot radius, even if the shopper does not connect to the network.”

Alexel Agratchev , chief executive officer and co-founder of RN is also the general manager of Emerging Technologies Group (ETG), “an internal startup within Cisco.”

RN specializes in collecting and analyzing “information available inside their own stores.”

They work with other tech corporations such as:

• Google
• Oracle
• Salesforce
• Cisco
• Motorola
• Symantic
• Intel
• shopperTrak
• VeriSign
• Palm Computing
• Accentura

Some of the top-retailers in the industry employ their services; such as:

• Saks Fifth Avenue
• Tiffany & Co.
• Bloomingdales
• Macy’s
• Lancôme
• Polo Ralph Lauren
• Tommy Hilfiger
• L’Oreal
• Unilever
• Colgate

PulseWallet is a system that uses biometrics to authorize payments.

This palm-scanning technology allows the user to scan their hand as a signature because it electronically photographs the person’s individual view pattern just below the skin as authority.

Pulse Wallet advertises that the product protects from forgery because “you are your wallet.”

Susanne Posel

Susanne Posel

Chief Editor | Investigative Journalist

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